Despite the disinterest of some users in Google digital glasses, about 21.6 million Americans would have acquired Glass if they went on sale today. And this is 12 percent of the adult population of the United States. These are the results of a survey conducted by the independent research company Forrester Research. Analysts are comparing Explorer Edition with the Apple Newton PDA, the progenitor of modern tablets.
Although the current version of Glass has many shortcomings, including limited battery life, more than 4,600 American adults are ready to buy Google magic glasses right now.
“Glass is constantly being improved through software updates over the air and new applications. We have no doubt that over time they will repeat the success of the iPhone, ”reports Forrester Research.
Who needs Google Glass?
Glass's target audience is primarily represented by technology optimists under the age of 50 with a high level of income. Among these, more men than women. These people want constant access to data sources, for example, maps of the area, information about nearby companies, their products, not to mention the personal information of users of social networks.
At the same time, people are interested not only in digital glasses, but also in other wearable electronics of various form factors, for example, watches, bracelets, contact lenses and tattoos.
Benefits of Google Glass
Forrester points out the following benefits of Google Glass:
1. Ease of use.
To get information, you do not need to take the phone out of your pocket again.
2. Quick access to information.
You do not need to constantly keep a smartphone in front of you using augmented reality applications.
3. The complete absence of sound distortion.
The bone conduction technology provides excellent sound quality in noisy environments, and the sound signal does not distract others.
In addition to notorious geeks, among the first users of Glass there will be representatives of various professions - engineers, doctors, builders, farmers and others. Creative natures will also find use for Google Glass.
Contrary to popular belief, Forrester does not consider Glass a spy device. Google digital glasses have a very limited battery life. For this purpose, it is better to use inconspicuous devices that are not so striking.
Google Glass has a great future. Hardly anyone has doubts.
The article is based on materials .
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